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Just recently, the chief executive officer and founder of Talk Fusion, Bob Reina, returned to the homepage for MarTech with a second guest article. The first article was posted last year. The article, titled, Video Advertising Trends of 2017, talks about some of the fastest upcoming video technique and styles that were used in 2016 and their role in 2017’s marketing realm. Reports say that the piece was requested by MarTech Advisor. At the moment, MarTech is one of the most respected publications in the world.
Bob Reina says that he is very excited to share his vision and insight with the individuals who love reading MarTech Advisors news. According to him, the information in the piece will help the readers in growing and understanding why they should make video the center of their marketing.
Reina is known to many as the owner and visionary force behind the successful award winning video marketing company, Talk Fusion. The company has been very successful under the leadership of Reina and his team of IT professionals. Video marketing popularity has increased significantly, thanks to the efforts of the team. Reina believes that videos are better advertising assets that should not be ignored. In the article, he argues the MarTech Advisors readers and sale professionals to embrace the idea.
Talk Fusion is currently the home of video marketing solutions in the world. Since it was founded several years ago, the successful institution has been dedicated to helping companies to stand out from the stiff competition. The organization has helped very many businesses to increase their profits and sales, regardless of the financial climate. Companies using the video communication services from Talk Fusion say that their customers keep coming back for more services and products.
Talk Fusion provides its clients with dynamic solutions that make marketing memorable, engaging and even more persuasive with the use of a video. The products and services from Talk Fusion are marketed from one person to the other by the independent associates who operate in more than one hundred and forty nations. The company offers all its consumers thirty days free trial.
Fabletics is the company that has managed to become a strong tower in the female clothing industry. People are going to appreciate what Fabletics offers because this company is different than so many other companies that has surfaced so far. It is a company that focuses on clothes for women that are working out. This is rare. Almost all companies sell clothes for working out for both men and women, but Kate Hudson has decided to focus on the clothing industry for women alone. This is niche market. This is something that has allowed Kate Hudson to build a brand that is unique and very innovative.
She’s able to compete with a lot of companies like Dick’s Sporting Goods and Academy Sports. She has also had a lot of experience in competing with other companies that sell more than clothing. Amazon maybe one of her biggest competitors, but Fabletics seems to hold the customer base that is in place very well. More people have gravitated towards Fabletics in recent years because this is a niche market where Kate Hudson focuses solely on women. She sells active wear and leggings for the yoga enthusiasm. She sells sports gear for runners. Fabletics also has swimsuits available for the active swimmer that is getting in shape in the water. There are no limitations to what Fabletics has to offer when it comes to getting in shape.
It will be difficult for Amazon to really get a hold on the athletic market because Kate Hudson has already mastered what it takes to attract people. One thing that she has done with this niche market is go heavy into promoting the brand herself. She has appeared in commercials, and she has also decided to model many of the outfits. This is something other companies have not been able to master, and it feels like a disassociation with the customer. Kate Hudson, however, has made sure that she stays connected with customers through the advertising and social media. This is often what one has to do in order to feel confident about a brand when it is new. Fabletics has not been in business for a long time, but the more than $250 million in annual revenue speaks volumes. It tells people that this is a brand that is here to stay.
It can be tough when you are placing all of your emphasis on a niche market. There is no guarantee that this will be the type of thing that will allow you to compete with bigger companies. Amazon, for example, sells a plethora of different things so all of the profits for this company is not tied to athletic clothing for women. That can be a problem for Fabletics down the line, but right now it appears to be the thing that keeps this company going. Kate Hudson appears to have it all figured out. Fabletics is able to gain a competitive advantage over many competitors because this company relies largely on subscriptions services.
We are living in some of the most advanced of times. This is the 21st Century or better yet, the “digital age.” The tech industry is one of the most fascinating, exciting, and profitable industries in the world and it has been for quite some time. Have you ever heard of a guy named Eric Pulier? If you haven’t heard then just know this, Eric Pulier is one of the most progressive thinkers in society. He uses this brilliance to better man-kind and he’s done it by use of advanced technology. As a child, Pulier always seem to stand out among the crowd. Being very creative, he actually programmed his first computer while in the fourth grade. His high school years yielded the same results as he started a computer database company.
These natural talents were just the beginning of what was to come. Pulier attended the prestigious Harvard University. The guy literally had a full schedule on his hands as he majored in English/American Literature. Pulier also kept himself busy with being a column writer and editor for the school’s newspaper “The Harvard Crimson.” His column “Pulier Leg” was very successful and inspirational at the same time. The guy also took classes at the prominent MIT as well. Here he sharpened his tech skills to the fullest, which would come into play later on down the line.
Service Mesh Inc, FLY, XPRIZE, U.S. Interactive, Digital Evolutions, People Doing Things, and Akana Software are just a few of his founded companies. Pulier sold his last company for a whopping $350 Million. The guy is just on another level and his strong passion to succeed has set him apart from all others.
Susan McGalla is a entrepreneur from Pittsburgh PA. She is the founder of P3 Executive Consulting. She offers her expertise in the fashion industry. She began her career at American Eagle Outfitters. She quickly rose through the ranks at American Eagle Outfitters eventually becoming the President of the company. In 2011 She became the CEO of Wet Seal. She is highly regarded as a expert in marketing strategies and corporate fashion. She is highly sought after as a consultant for many corporations. She is currently Director of Strategic Planning for The Pittsburgh Steelers,LLC. McGalla is on the Board of Trustees for the University of Pittsburgh.
Check on phx.corporate-ir.net to read more about Susan McGalla.
Susan McGalla is a very successful business woman and serves as a role model for many woman around the the world. She is very active in the community. She sits on the council for the University of Pittsburgh Cancer Institute. She is very talented and has a eye for fashion design. She loves giving back to the community. She loves to help others achieve their goals and dreams. Although she is a very successful entrepreneur she believes that spending time with loved ones and family is the most important thing in her life. She believes without the support of her family she would not have been able to achieve all of the success that she has in her career. She feels that she has accomplished a lot in business,but feels that she has so much more that she wants to do in the business world. She is not only a inspiration to woman,but to all entrepreneurs around the world! More of this on post-gazette.com
Recently, DR. Rocklage was celebrated for contributing towards the renovation of Moungi Bawendi’s nanochemistry and nanotechnology lab space. He pursued his PhD studies at MIT Department of Chemistry under Professor Richard R. Schrock, the Nobel Prize Winner in chemistry. When the former head of the Chemistry Department approached Scott about the possibility of supporting the projects in the department, he immediately responded by asking about the most urgent need. His willingness to support MIT is a gratitude for giving him the platform to nurture his professional life and career in chemistry. Scott and his wife visited the department to celebrate the milestone.
After exploring the newly renovated lab space offered by Professor Bawendi and his two graduate students, He Wei and Whitney Hess, Bawendi group members and faculty converged at the lab’s vestibule to view the display of a plaque honoring the Rocklages. Timothy Jamison, the current Department Head, Sylvia Ceyer and Professor Moungi Bawendi paid their tribute to the Rocklages. The department’s 2010 newsletter featured Scott Rocklage as an alumnus profile where he said that he never knew his survivalist skills would be of great importance to MIT. He posited that he was lucky to be accepted in the department where he had a chance to associate with individuals having big intellects and visions. Scott attributed his success to the productive atmosphere of high competition, reagent, glove box time and Dick’s leadership. Scott also thanked his friends Howard Turner, Clayton Wood and Jere Fellman for their support while studying at MIT.
About Scott Rocklage
Scott Rocklage is a managing partner at 5AM Ventures, a company that he joined as a venture partner in 2003. He has over two decades of experience in the healthcare management industry. Over the years, Scott has provided transformative leadership to different organization. His engagement with different stakeholders has earned him extensive knowledge in healthcare. Through networking, Scott was able to obtain FDA approval of the three US new drugs, which are Omniscan™, Teslascan® and Cubicin® and entered six drug candidates into clinical trials.
His broad involvement in the healthcare management field saw him serve as the president and CEO of Nycomed Salutar. He has also worked as the chairman and CEO of Cubist Pharmaceuticals. In addition, Scott has been the president, chairman and CEO of Nycomed Interventional. He also assumed various R&D positions at Salutar and Catalyca. Scott heads the Board of Achaogen, Semprus and Relypsa. Owing to his extensive knowledge, different companies have enlisted his services. Scott is an active member of the board of WaveRx, board of associates at the Whitehead Institute, as well as Pulmatrix and Variation. He is an alumnus of the University of California, Berkley, and the Massachusetts Institute of Technology where he graduated with a B.S. and a PhD in Chemistry respectively.
After serving for 12 years, the president and CEO of Memorial Health Maggie Gill has announced her decision to leave the hospital to pursue other opportunities. The board of directors supported Gill’s decision. According to Harry Haslam, they tried to convince her to stay. However, all their efforts were in vain. Harry is the chair of the parent corporation of Memorial University Medical Center. Gill, who has not given the exact date of exit, promised the board that she would be available to help with the process of transition. Haslam applauded Maggie for her professionalism and the respect she maintained since she joined the company in 2004. He also wished her success in her future career.
Initially, Gill served as the chief operating officer before she was appointed to serve as the President and CEO of Memorial Health. In this corporation, she has been guiding all the VPs, senior VPs and physician leaders. Maggie has been in charge of physician relations, internal audit, government relations, the Heart & Vascular Institute, financial assistance, orthopedic and neuroscience programs, and Memorial Health University Physicians. Under Gill and Haslam’s leadership, the hospital agreed to partner with Novant Health, a collaboration that would have infused $295 million to the hospital within the first decade of the contract. Novant Health pulled out of the deal after Chatham County Hospital Authority repeatedly changed the contracts intended to make the project work. Maggie blamed the County Authority for ruining the deal. She played a central role during the disputes between her board of directors and the County Authority.
About Maggie Gill
Previously, Maggie Gill worked for Tenet South Florida Health System for five years as the chief financial officer. Her exemplary performance earned her recognition as Tenet’s Outstanding CFO. While at Tenet, she was involved with the North Shore Medical Center in Miami, Coral Gables Hospital, and Palmetto General Hospital. Maggie is an alumnus of the Florida State University where she graduated with a bachelor’s degree with honors. She proceeded to Saint Leo University in Florida where she earned her MBA. In addition, Maggie Gill completed a coursework in strategic thinking and management at the renowned Wharton School.
Christopher Burch is a serial investor with over 40 years of expertise as a venture capitalist and investor. To date, he has a hand in the development and successful growth of over fifty companies.
He founded Burch Creative Capital; a company committed to developing powerful brands and the process of making such brands have a long term, positive, and direct impact on the lives of its consumers. Christopher serves as the current CEO of the company.
Christopher began his career while he was studying at Ithaca College in 1976. He co-founded Eagles Eye Apparel, and this brand grew to a net worth of $165 million before its sale.
Throughout his career, he has been combining his comprehension of consumer trends with his experience in excellent international sourcing systems. This has enabled him to consistently find the balance between implementation and innovation, and how to achieve success.
Burch Creative is a statement of the progressive success of his entrepreneurial skills and values. He has grown the organization by implementing his vision for new opportunities; build on existing ones, and effectively applying creativity and imagination to enhance overall brand growth and development.
Through Burch Creative Capital, Christopher has a highly diversified investment portfolio ranging from apparel, consumer products, hospitality, technology, and financial services.
His impressive portfolio boasts of large companies and developments such as BaubleBar, Chubbies, Jawbone, and Voss Water among others. Some of the recent thriving additions include Cocoon9, Nihiwatu, Poppin, and TRADEMARK.
According to Christopher Burch, the fashion and technology industries complement each other. From his point of view, as technology becomes more fashionable, fashion adopts a stylish technological demeanor.
These two industries are interconnected, and in most cases, each one depends on the other. This is because, through fashion events, people are exposed to the latest technological trends. Therefore, there are some concepts in technology that are likely to benefit from the fashion world.
Fashion and technology are connected because some fashion styles reflect future trends. For instance, some designers use recycled materials to create their designs. A good example is Emma Whiteside who created a gown from recycled radiator copper.
Christopher also forwards that technology grows in proportion to what is considered fashionable. This trend can be witnessed through the iPod which has replaced the big boom box that was popular in the 1970s. It is now easier to have portable music.
Evidently, the future of the technological industry will lead into the future of the fashion industry.
Christopher Burch is an active and ardent philanthropist. His commitment is evident in the impact made in the various charitable organizations that he supports. He has also sat on the board of the Rothman Institute Orthopedic Foundation.
The new brought many new and exciting things for Troy McQuagge and the team at USHEALTH Group. Troy McQuagge was named the Gold Winner as CEO of the Year in the very prestigious One Planet awards. These awards recognize companies and professionals for their excellence in business and professionalism. The awards are put into numerous categories like teams, new products and services, executives, marketing, corporate communications, and PR. Businesses and organizations from all over the world can create nominations, from the smallest companies to the largest.
As CEO of the Year, Troy McQuagge has been recognized for his unprecedented success with USHEALTH Group. After joining the team in 2010, Mr. McQuagge began turning the company around, re-building its captive distribution agency. This success led to his position of President and CEO of the company, which has reached new heights in profitability within the very competitive health insurance market.
While Mr. McQuagge is extremely proud to receive this award, he attributes the success to the entire USHEALTH team. He believes that this One Planet award is a testament to how committed the company is and how passionate they are about solving affordability problems for their customers. He is proud to be part of a team that provides innovative coverage to millions.
Troy McQuagge earned his undergraduate degree from the University of Central Florida in 1983 and began his insurance career with Allstate Insurance Company. In 1995, he joined the Student Insurance Division of UICI (United Insurance Companies Inc.), where he would set multiple sales records. UICI was acquired in 2006, becoming HealthMarkets. Mr. McQuagge was the one who led all the sales and marketing efforts during this time.
Troy McQuagge came to USHEALTH Group in 2010 as the President and CEO of the company’s captive/career insurance agency USHEALTH Advisors LLC. Just three short years later, he became Executive Vice President and CMO of the entire country. Only one year later in 2014, Troy McQuagge was elected to become the company’s President and CEO, serving in a similar capacity to subsidiaries of USHEALTH like Freedom Life Insurance Company.
Jeffry Schneider is the founder of Ascendant Capital, an alternative investment firm based in Austin, Texas. Born in Manhattan, Jeffry went to the University of Massachusetts, Amherst, where he graduated with a Bachelor of Science degree. Jeffry accumulated a lot of experience and professional skills when he was working for prominent financial services firms. Most important of all, he became an expert in the field of alternative investment. Due to his abilities to analyze managers and to cultivate good customer relationships, Jeffry has led Ascendant Capital to grow into a billion-dollar firm within a period of 5 years. The firm currently has over 30 employees.
Prior to founding Ascendant Capital, LLC, Jeffry served in leadership positions at Axiom Capital Management from 2002 to 2004 and Paradigm Global Advisors from 2004 to 2008. He also worked for various firms including Smith Barney, Alex Brown & Sons, and Merrill Lynch.
Jeffry Scheider enjoys exploring the world, eating healthy and staying fit. He has taken part in in several Ironmans & half ironman, triathlons, and marathons. He has toured many countries across Europe, Asia, and South America. Jeffry Schneider has a Twitter account, @jeffryschneider. On his Twitter wall, he describes himself as a husband and a dad, a clear proof that Jeffry loves his family.
Jeffry strongly believes in giving back to society. He involves himself in several philanthropic organizations, including Wonder Worries that provides professional support for children with ill parents and Cherokee Home for Children, which provides a Christian home environment for dependent children. He also funds the Gazelle Foundation, an organization that provides clean water for Burundians, and God Loves We Deliver, a non-profit that provides highly nutritious meals for people living with HIV/AIDS.
About Ascendant Capital
Ascendant Capital is a registered representative of Axiom Capital Management. It is respected for its stupendous services in education, sales & marketing, financial structuring, and operational services. The firm also offers alternative fundraising services for established as well as emerging sponsors. Ascendant Capital has a huge client base that includes private banks, family offices, broker-dealers, and registered investment advisors. The firm has contracted over 50 brokers and 250 investment advisors. They also own assets in the form of real estates, tech companies, and Auto dealership.