When you think of lip balm you normally think of those little tubes that are near the checkout stand of your local pharmacy. They all look the same and they all pretty much do the same thing. They are utilitarian. You probably never give them a second thought if your lips are not chapped.
Well, all that has changed and it is thanks to an upstart company called Evolution Of Smooth (EOS).
The company is currently the second best-selling lip balm in the country, right behind Burt’s Bees. EOS lip balm has recently surpassed the stalwart, Chapstick to take the number two spot. The global lip care market is projected to be $2 billion by the year 2020. Currently, EOS currently sells over one million units per week and that number continues to grow as more and more celebrities embrace the brand.
EOS counts Kim Kardashian, Miley Cyrus, and Christina Aguilera as loyal customers. They have all been spotted pulling out the distinctive round pods of EOS lip balm from their handbags.
When EOS began, the decided to create a new lip balm from the ground up. They ditched the traditional tube casing in favor of a more fashionable (and functional) round shape. This made it easier for women to locate it in their purse and to apply. They also decided to use natural, organic ingredients. With bright colors and flavors like passion fruit, strawberry sorbet, and sweet mint the lip balm became an instant hit. EOS lip balm products are found on store shelves in places like Walgreens, Wal-Mart, Target and Racked.
With constant innovation, EOS is dominating the lip care market and they have done something that no other company has ever done; they have made lip balm sexy.
Cone Marshall is a firm that has transformed the legal fraternity for the unique services the company has been offering to clients. In New Zealand, it is the first firm that was established to specialize in tax and estate litigation and since inception, the company has served thousands of clients who are now happy about the attainment of the success they so desired.
To make the service delivery process seamless and reliable, Cone Marshall has employed effective measures that have eliminated all tedious procedures that some clients have to go through. They have automated most processes to minimize the time that is lost handling things manually. This explains the reason the company has seen an increase in the number of international clients over the years. They have been working with clients from virtually all industries to help them secure support whenever they need to solve tax and estate litigation.
Additionally, Cone Marshall has come up with a system that supports their professionals to continually learn about current practices for improvement. Unlike most law firms in the country, Cone Marshall has been able to earn the trust of companies from overseas markets. They are now ranked among global leaders in the provision of legal services and the influence the firm has established has been growing each day.
The experts behind the success
The success Cone Marshall has achieved has been as a result of dedication and effort from different professionals. The process of molding the company to what it is today has taken years and has been a collective effort organized by several professionals among them Karen Marshall.
Karen Marshall is a renowned tax and property law expert who has been working in the industry offering services related to commercial litigation for more than two decades. She has come up with ideas that have helped to transform the way Cone Marshall deals with problems. Before she joined Cone Marshall in 2005, Karen Marshall worked in London for 10 years at different law firms.
Most importantly, Cone Marshall has enjoyed support from Geoffrey Cone, a professional with over three decades experience in the industry. Geoff began working as a lawyer in 1980 and since Cone Marshall was founded in 1999, he has been a vital driving force that has allowed the company to achieve many milestones. He takes a special position as an elder in the company and is consulted on various issues affecting the way the company is managed.