In the latest news about EOS Lip Balms, an article from Instyle.com recaps how they had a bunch of sales on their products in recognition of Amazon Prime Day. Some famous individuals such as Billie Eilish and now model Emily Ratajkowski have been in support of their items. Some of the discounts included EOS Stick Lip Balm, which was 20 to 28 percent off on 4 different flavors. The sweet mint balm was also on sale with a price tag of just around $2 dollars per balm. People will have to buy four of them for some of the offers.
EOS or what they stand for in Evolution of Smooth are widely regarded for their appearance with lip balms in spherical like containers that can easily be carried around. They promise that their items are organic, chemical-free, and good for the lips. Aside from selling lip balms, they also provide shaving creams and hand lotions. Many of the brands’ popular flavors come from fruit with some being summer fruit, sweet mint, tangerine, and many others.
In fact, EOS has been used by some famous celebrities such as Kim Kardashian, Miley Cyrus, and many others. The team at EOS wanted to be different and worked together to create a special type of packaging, feel, and design. Then, they were able to appeal to the millennial generation and get bloggers and other celebs to sponsor their products. A big part of their success has been from using social media with an Instagram of 1.8 million followers with 7 million followers on Facebook.