Category Archives: Digital Marketing

The Chainsmokers: Changing the game one dark song at a time

Over a year ago, the chainsmokers, an edm duo consisting of Drew Taggart and Alex Pall, came onto the scene with a string of dance hits such as “Closer” and “Don’t let Me Down.” The duo had met in New York several years ago, and after connecting on ideas and passion, began to work on DJing and producing music. Taggart always said that the two had a drive to change the EDM scene and create a sound that no one else had. There first hits fell short of this; as it was important to make hits that would gain attention and put them on the map. This worked well as the chainsmokers gained recognition with hits such as “Selfie,” “Don’t Let Me Down,” and “Roses.

However, it wasn’t until 2016, that the chainsmokers released there soon to be biggest hit: Closer. Closer took an interesting turn from the other songs; it featured Taggart joining Halsey in singing in the song. This in many ways marked a turn in their sound, and popularity. Taggard and Pall reached unrivaled success in the 2016-2017 year, as their sound went less straight dance music, and more vocal pop with EDM elements. Though it has been only a year since the Chainsmokers revamped their sound with Closer, and Paris; they are now back at changing their sound.

According to Drew Taggart, they had always wanted to create a sound and message that resonates with the current status of culture and society. It was for this reason, that the duo released “Sad Boy” and “You Owe Me”, these songs take a very different turn from anything previously recorded. The songs are dark, more lyrical, and go for a less EDM sound. According to Taggart, this sound is their reaction to the status of culture and sentiments inside of America and the world. The duo have a passionate belief that music is meant to symbolize society and people’s feelings; this new sound, though unpopular with some long time fans, marks their attempt to discuss and show the state of affairs inside of America.

White Shark Media Review Shows Promising and Dedicated Service

White Shark Media is on of the top Digital Marketing Agencies in North America thanks to their continuous growth and dedication to customer service. As discussed on the White Shark Media blog, they focus on helping medium and small businesses to improve their media, online, and website presence. They are able to provide such impressive service by use a cost effective method of Search Marketing which allows them to pinpoint exactly where a particular company would have the most success in advertising. Thanks to their hard work and dedication, they have been able to help their clients become more successful and competitive within their market.

White Shark Media finds their success is achieved due to their carefully crafted algorithm that allows them to find the best way to market a company online. They are able to do this by using Google Analytics, market intelligence, proprietary reporting computer programs, and call tracking that is based on keyword usage. With this formula, they are able to keep a careful eye on their clients business in order to determine the best plan for them. They cater every plan to the specific business that they are working with. Another thing that White Shark Media prides itself on is its team’s dedication to customer service and providing them with all the help and assistance that they possibly can.

White Shark Media was created in 2011 by three entrepreneurs that all had previous success and experience in the online marketing industry. They wanted to create a company that was able to use their groundbreaking technique to break into the SMB market. They have a bilingual group of employees which allows them to better provide support for their clients in Latin America. White Shark Media already has over 150 employees that are located in three different counties. Each employee is experienced in online marketing and fluent in Bing, Google Analytics, Display Advertisement, and more. In 2014, White Shark Media was awarded with the Google AdWords Premier SMB Partnership Award due to their collaboration with Google. White Shark Media’s CEO, Alexander Nygart, is confident in the future of the company since they continue to grow and flourish.


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