Category Archives: Executives

Desiree Perez Has People Crazy About Tidal

Who is Des Perez?
Maybe you have heard of her or maybe you haven’t yet, but either way she is a name that is fast gaining recognition. Desiree’s name has been associated with Jay-Z recently and with good reason; she is one of the executives behind much of Tidal’s recent success.

She is the kind of leader and boss that you love to see on the front lines of major music productions and star-studded singers. She is responsible for a number of big deals that have shown what she’s made of and she doesn’t back down from negotiations. She knows the music world and is an expert at navigating it. With her kind of confidence and her experience, she is someone that makes people sit up and take notice.

One of the ways that she has helped to propel her career and that of others forward is through her involvement with Tidal, a music streaming platform that recently acquired big names like Kanye and Rihanna putting it up against other popular music apps like Spotify and iTunes.

Tidal wasn’t so well-known until recently. While it always offered high-fidelity streaming, the added help of a strong-handed negotiator who is an expert at making deals has it becoming a staple on music-lovers the world around.

What Tidal offers that sets it apart from other music streaming apps is its option for top quality listening. Users can go all out for $19.99 a month for perfect audio or choose a more affordable price at $9.99. While the lower price may be cheaper, Tidal executives make sure that customers still get to listen to great music, just maybe with less of the clear and lossless quality that the high-fidelity option provides.

Tidal is the first musician-owned streaming music app available these days and maybe due to this factor is one that offers the best rate for musicians. This is a positive for Tidal and for Desiree Perez as musicians, singers, and performers are definitely in it to win it and getting paid a fair amount for their talent is sure to bring more musicians to the Tidal music platform.

 

http://tidal.com/us