It’s no surprise that social media has a big impact on a company’s success. If a company has the right social media presence, it can easily outperform powerhouses that have dominated the markets for years. That’s exactly one of the strategies used by Fabletics to find success in the activewear market.
When people used to think activewear, they thought of brands like Nike and Under Armour. Now, Fabletics is one of the first names they think about. Over the last four years, Fabletics grew over 200 percent to a $250 million company. It’s one of the most successful brands that’s a part of the TechStyle Fashion Group conglomerate.
Activewear is a growing trend that’s most popular with millennials. Millennials are more health-conscious than their parents and love being able to go from the gym to running errands. Activewear perfectly combines the functionality of fitness wear with the comfort and style of everyday attire.
Fabletics’ use of social media and online awareness attracted millions of millennials. To date, Fabletics has over one million paying members and more than 20 million followers on Twitter. That online success also spurred the company to open 18 retail stores nationwide, and they plan on adding more in the coming years.
To succeed in the future, Fabletics will have to rely on the power of the crowd. The power of the crowd is a relatively new consumer behavior, but Fabletics is capitalizing on it perfectly. Today’s consumers don’t trust traditional advertising and marketing like their parents and grandparents did.
To more digital consumer uses online research to determine final purchases more than often. In fact, most studies show that people rely on online reviews more than anything. They even trust these online reviews as much or more than personal recommendations from people they know.
Fabletics found success by leveraging this new consumer behavior in their favor. When customers feel they can trust the brand in today’s society, the customer loyalty is off the charts. Using a review-centric strategy is the best way to succeed in any industry these days. Companies that don’t embrace the power of the crowd don’t last long.
The trust between companies and customers was broken by greedy companies who cared more about profit than selling quality products. According to most, the power of the crowd is only growing. It’s showing no signs of lessening or going away anytime soon.
Reverse showrooming is a technique that was started by Amazon to sell to customers in their stores, and Fabletics is using the same technique to sell to their customers in their newest brick and mortar stores. This article explains how the company is growing its customer base, and there are many people who come to their stores after seeing their website. The company has grown from a subscription service, and it is growing every day with help from unique selling techniques.
#1: What Is Reverse Showrooming?
The customer who comes into a store has been reverse-showroomed when they see items in the store that they recognize from their shopping online. Fabletics started as an online brand, and it has started to open real stores. They will carry many of the same items from their site in stores, and they know that the reverse showrooming process works. Customers will be impressed to find their favorite items hanging in the store, and they will be pleased to try these items on.
#2: What Is Fabletics?
Fabletics is a lifestyle clothing brand that was started by Kate Hudson, and it was started because she wanted to create clothes for working moms. She knows that this is an important part of a better life, and she wants all women to feel beautiful when they are wearing her clothes. She models in their commercials, and she has worked hard to build styles that women may wear with comfort and confidence.
#3: How Many Stores?
Fabletics plans to open many stores around North America, and each of these stores will serve large city centers. It is important for all these customers to come to these locations because they will be happy to see the clothes they love. They will simply buy the things they are familiar with, and they will provide the company with an opportunity to sell them something new.
#4: Account Integration
Account integration is an important part of the Fabletics brand, and customers may come in the store to buy using an account that they started online. It is important for someone to ensure that they have the right clothes for their personal needs, and they may check their accounts online to remember what they have purchased in the past. Ladies will know what is in their closets, and they will be quite impressed to find new colors that will look good with their wardrobe.
#5: Why Fabletics?
Fabletics is quite important because it sells clothes that fit women and look good. These women believe that they may dress up for anything, go to the gym, pick up their kids and run errands in these clothes. They will find swimwear that looks good on them, and they may find accessories that will suit their style.
Kate Hudson has built Fabletics into one of the best fashion brands in the world, and it is going into stores. These stores will use the same sales techniques that have been used by Amazon, and they will prove to be quite effective.
Lime Crime was first created back in 2008 by the CEO and founder Doe Deere. Deere was looking to add new and unique beauty products to the market. She wanted a makeup brand that offered bold, colorful ways for people to express themselves. Till this day the company is still one of the top makeup brands on the market. There are many different reasons why it became as popular as it has. Continue reading to find out more about how they became so popular as well as a few of the different products they have to offer.
One of the things that stood out about the company is their unique and interesting packaging. Until Doe Deere added her unique packaging most makeup companies offered the same style of packaging in the same colors and patterns. Deere wanted to offer something unique and fun that people all over the world would love. One of the most unique packaging ideas was for the Unicorn lipstick. The unicorn lipstick comes in an iconic pink shimmery lipstick tube with a white unicorn on it. It is one of the most recognizable beauty products on the market.
The company is known for its many different innovative products. One of the most revolutionary products to date is the matte velvetine liquid lipsticks. The matte velvetine lipsticks are a unique liquid lipstick that goes on glossy and dries to a matte finish. They are available in a wide range of colors and offer a delicious French vanilla infused scent.
One of the best things about Lime Crimes products is their wide range of fun, bold colors. They offer colors that not many other makeup companies offer. Some of the most unique colors include Alien which is a cool green lipstick shade as well as Squash which is a gorgeous orange lipstick shade.
These are just a few of the many different reasons why Lime Crime Cosmetics are so popular. They come in a wide range of fun colors and offer very affordable pricing for such high-quality product. Lime Crime Cosmetics can be bought online as well as in a few different retail stores.
Fabletics is the company that has managed to become a strong tower in the female clothing industry. People are going to appreciate what Fabletics offers because this company is different than so many other companies that has surfaced so far. It is a company that focuses on clothes for women that are working out. This is rare. Almost all companies sell clothes for working out for both men and women, but Kate Hudson has decided to focus on the clothing industry for women alone. This is niche market. This is something that has allowed Kate Hudson to build a brand that is unique and very innovative.
She’s able to compete with a lot of companies like Dick’s Sporting Goods and Academy Sports. She has also had a lot of experience in competing with other companies that sell more than clothing. Amazon maybe one of her biggest competitors, but Fabletics seems to hold the customer base that is in place very well. More people have gravitated towards Fabletics in recent years because this is a niche market where Kate Hudson focuses solely on women. She sells active wear and leggings for the yoga enthusiasm. She sells sports gear for runners. Fabletics also has swimsuits available for the active swimmer that is getting in shape in the water. There are no limitations to what Fabletics has to offer when it comes to getting in shape.
It will be difficult for Amazon to really get a hold on the athletic market because Kate Hudson has already mastered what it takes to attract people. One thing that she has done with this niche market is go heavy into promoting the brand herself. She has appeared in commercials, and she has also decided to model many of the outfits. This is something other companies have not been able to master, and it feels like a disassociation with the customer. Kate Hudson, however, has made sure that she stays connected with customers through the advertising and social media. This is often what one has to do in order to feel confident about a brand when it is new. Fabletics has not been in business for a long time, but the more than $250 million in annual revenue speaks volumes. It tells people that this is a brand that is here to stay.
It can be tough when you are placing all of your emphasis on a niche market. There is no guarantee that this will be the type of thing that will allow you to compete with bigger companies. Amazon, for example, sells a plethora of different things so all of the profits for this company is not tied to athletic clothing for women. That can be a problem for Fabletics down the line, but right now it appears to be the thing that keeps this company going. Kate Hudson appears to have it all figured out. Fabletics is able to gain a competitive advantage over many competitors because this company relies largely on subscriptions services.