Tidal has had some major album exclusives from Rihanna, Kayne West, Beyoncé and T.I. Their application was at a higher point than it had ever been and a million trial members have been added since February.
Several of Tidal’s executives have defected and the word behind the scenes is Desiree Perez is orchestrating the company. She has a reputation for crunching numbers and being incredibly tough at negotiations. Perez was responsible for the negotiations for Beyoncé’s tour as well as being a part of Rihanna’s deal with Samsung. Check on hitsdailydouble.com
Perez and her husband Jay Brown are part of the Hova Circle. They are the force behind Tidal. The streaming service is growing steadily and has positioned itself among the younger consumers. They are trying to create an impression while buried in substantial debt. They are in competition with Apple Music and Spotify. For more read, hit crunchbase.com.
Tidal has placed their focus on what is new and has a list of sensational new releases. Jay has impeccable taste when it comes to music and he is using it to make serious noise for Tidal and for the future. Click this.
Desiree Perez owns her business and finalizes the deals that bring the highest profits to both Tidal and the artists. Her mindset gives her the ability to substantially grow Tidal. Her husband is Juan Perez who is the head of Roc Nation Sports. Her history combined with her managerial abilities speak for themselves.
Perez is a member of the Hova Circle along with TyTy Smith, Chaka Pilgrim, Jana Fleischman and Jay Brown. This groups backs both Tidal and Rock Nation. Tidal has started promoting entirely new categories including up and coming artists and exclusive live material. Their streaming service is making its own way through the competitiveness of the industry and more and more of the younger fans are becoming customers. Much of this is due to Perez herself. Check on complex.com.