Jay-Z, in his early recordings, talks about this hustler mentality. This is how he started in the rap game. It has taken him quite far, and he knew that he would need someone else with the same hustler’s mentality to move Tidal to where it needed to be.
No one expected this company – with an African American leader – to be at the top of the game so soon. Music listeners are always in a place where they have more than one option. A premium service like Tidal didn’t seem like it would be a hit at first. It is like premium apps. People that have smart phones would not necessarily download a lot of premium apps if they can get similar apps for free that do the same thing.
That is the difference though. Perez has made people see that they cannot get the same thing with other music streaming services that they get with Tidal. What she has done is make people realize that the exclusive content can be worth the subscription price. This is a move that Jay-Z has always spoken about in his rhymes. He has made people see the value of serving up a product that would be unique. Jay-Z has also talked about the loyalty of those customers that he supplied products to. Dez Perez understands this, and they both seems to understand one another. That is what has made this music streaming service popular.
It is also good to have the money to make people take a look at what his company has to offer with classic albums. Prince, for example, was very close to Jay and Beyonce before he passed. Tidal has already given members access to some remastered Prince albums, and Jay-Z may have access to the Prince vault material at some point down the line. If this all comes down to the highest bidder Jay-Z and Beyonce may put up the highest amount to draw more people to Tidal. This is another way that he can keep himself on the island in music streaming. He can stand out from the rest and attract more people this way.
Desiree has been able to help him realize that this is the way to go. He could conform and copy what everyone else is doing. Jay-Z had other plans. He wanted to stand out and present music streaming in a different light.