Don Ressler is a businessman and a mover and shaker in the fashion industry. Along with his business partner, Adam Goldberg, he co-founded the online subscription fashion retail service JustFabulous, now called JustFab in 2010. The company offers shoes, handbags, jewelry and denim as well as the latest in fashion. In 2011, JustFab added Kimora Lee Simmons to the company operations as president and creative director. This addition helped to move the company in a positive direction and establish the JustFab brand.
Mr. Ressler has also created a portfolio of companies, along with JustFab to support the fashion empire. In an effort to provide the best shopping experience as well as deliver the latest fashions to its customer’s, Ressler added FabKids, ShoeDazzle and Fabletics to its stable.
In an effort to add to their fashion line, Don Ressler and Goldberg signed on with celebrities to release their own fashion line through the JustFab label. To that end Ressler partnered with celebrity Kate Hudson and founded Fabletics, adding athletic wear to its vast repertoire of fashion. By 2015 Fabletics was JustFab’s fastest growing label. The new growth brought the company six brick and mortar locations, adding another dimension to the company and its sales.
Ressler and Goldenberg
In addition to being involved in the fashion industry at http://www.forbes.com/sites/tomiogeron/2011/09/21/former-intermix-coo-raises-33m-for-fashion-brand-justfabulous/#e8463767e63f, JustFab entered the television industry. The television show “Kimora: House of Fab” showcased the JustFab operations and the duties of some of the staff including the merchandising and marketing division and the public relations department. The show was used as a marketing and advertising tool and helped to bring attention the JustFab name and subscription service.