Reverse showrooming is a technique that was started by Amazon to sell to customers in their stores, and Fabletics is using the same technique to sell to their customers in their newest brick and mortar stores. This article explains how the company is growing its customer base, and there are many people who come to their stores after seeing their website. The company has grown from a subscription service, and it is growing every day with help from unique selling techniques.
#1: What Is Reverse Showrooming?
The customer who comes into a store has been reverse-showroomed when they see items in the store that they recognize from their shopping online. Fabletics started as an online brand, and it has started to open real stores. They will carry many of the same items from their site in stores, and they know that the reverse showrooming process works. Customers will be impressed to find their favorite items hanging in the store, and they will be pleased to try these items on.
#2: What Is Fabletics?
Fabletics is a lifestyle clothing brand that was started by Kate Hudson, and it was started because she wanted to create clothes for working moms. She knows that this is an important part of a better life, and she wants all women to feel beautiful when they are wearing her clothes. She models in their commercials, and she has worked hard to build styles that women may wear with comfort and confidence.
#3: How Many Stores?
Fabletics plans to open many stores around North America, and each of these stores will serve large city centers. It is important for all these customers to come to these locations because they will be happy to see the clothes they love. They will simply buy the things they are familiar with, and they will provide the company with an opportunity to sell them something new.
#4: Account Integration
Account integration is an important part of the Fabletics brand, and customers may come in the store to buy using an account that they started online. It is important for someone to ensure that they have the right clothes for their personal needs, and they may check their accounts online to remember what they have purchased in the past. Ladies will know what is in their closets, and they will be quite impressed to find new colors that will look good with their wardrobe.
#5: Why Fabletics?
Fabletics is quite important because it sells clothes that fit women and look good. These women believe that they may dress up for anything, go to the gym, pick up their kids and run errands in these clothes. They will find swimwear that looks good on them, and they may find accessories that will suit their style.
Kate Hudson has built Fabletics into one of the best fashion brands in the world, and it is going into stores. These stores will use the same sales techniques that have been used by Amazon, and they will prove to be quite effective.