Fabletics Takes on Niche Market and Competes with Amazon

Fabletics is the company that has managed to become a strong tower in the female clothing industry. People are going to appreciate what Fabletics offers because this company is different than so many other companies that has surfaced so far. It is a company that focuses on clothes for women that are working out. This is rare. Almost all companies sell clothes for working out for both men and women, but Kate Hudson has decided to focus on the clothing industry for women alone. This is niche market. This is something that has allowed Kate Hudson to build a brand that is unique and very innovative.

 

She’s able to compete with a lot of companies like Dick’s Sporting Goods and Academy Sports. She has also had a lot of experience in competing with other companies that sell more than clothing. Amazon maybe one of her biggest competitors, but Fabletics seems to hold the customer base that is in place very well. More people have gravitated towards Fabletics in recent years because this is a niche market where Kate Hudson focuses solely on women. She sells active wear and leggings for the yoga enthusiasm. She sells sports gear for runners. Fabletics also has swimsuits available for the active swimmer that is getting in shape in the water. There are no limitations to what Fabletics has to offer when it comes to getting in shape.

 

It will be difficult for Amazon to really get a hold on the athletic market because Kate Hudson has already mastered what it takes to attract people. One thing that she has done with this niche market is go heavy into promoting the brand herself. She has appeared in commercials, and she has also decided to model many of the outfits. This is something other companies have not been able to master, and it feels like a disassociation with the customer. Kate Hudson, however, has made sure that she stays connected with customers through the advertising and social media. This is often what one has to do in order to feel confident about a brand when it is new. Fabletics has not been in business for a long time, but the more than $250 million in annual revenue speaks volumes. It tells people that this is a brand that is here to stay.

 

It can be tough when you are placing all of your emphasis on a niche market. There is no guarantee that this will be the type of thing that will allow you to compete with bigger companies. Amazon, for example, sells a plethora of different things so all of the profits for this company is not tied to athletic clothing for women. That can be a problem for Fabletics down the line, but right now it appears to be the thing that keeps this company going. Kate Hudson appears to have it all figured out. Fabletics is able to gain a competitive advantage over many competitors because this company relies largely on subscriptions services.

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