Flavio Maluf is the Chief Executive Officer of Eucatex. The company manufactures paints and wooden panels. He was born into a wealthy family but worked hard for everything he has today. He learned from a young age the importance of hard work. He did not get favors or special treatment because of his background. He attended Armando Alvares Penteado Foundation and graduated with a mechanical engineering degree. He was excited about starting practice after school. However, he soon realized that the urge to be an engineer was not in him. Instead, he developed an interest in the business.
Flavio Maluf pursued business full time after graduation. He became the leader of the family business in 1997. The opportunity taught a lot about business and how to become independent. He states that patience brought him where he is today. He did not know anything when he was starting but was patient to learn from others. Read more about Flavio Maluf at Blog do Ronco
Flavio Maluf also serves as the President of Grandfood Corporation. He advises those who want to become entrepreneurs to proceed with caution. He states that it is a myth to think that you will work less and earn more when you become an entrepreneur. Instead, you will work extra and earn less to improve the business. Being realistic is important when starting a new business. He adds that business to grow; it needs time and dedication.
He disputes the notion that you must have enough money to start a business. This is a myth that prevents many from being entrepreneurs. Rather than waiting until you have a lot of money to start a business, Flavio Maluf wants you to use what you have. You may realize that you did not need a lot of money after all. He tells businesspeople not to overlook creative endeavors. It is prudent to work smart, not just hard.