The Founder and managing director of Honey Birdette the Lingerie Brand has acknowledged that there is polarization of the much-discussed brand. She has however dismissed the criticism of the brand’s flash mob that supports equality in marriage. Recently, 60 employees and models of Honey Birdette took to the Sydney CBD streets to show their support for marriage equality which was ahead of the controversial postal plebiscite by the federal government. The workers of Honey Birdette and models who wore the brand’s lingerie walked from the Pitt Street Mall to Martin Place and carried signs that had messages “make love not Plebiscite” and also #freethenipple.
The event was live streamed by Honey Birdette and it drew messages of criticism and support from their customers. Some customers stated that they loved a company that has the ability to form an opinion and also hold itself accountable for the issues that affect its customers as well as affiliates. While speaking to SmartCompany, Eloise Monaghan who is the Managing Director and founder of Honey Birdette said that she was not shocked by the criticism about the flash mob.
Honey Birdette also became the talk of town after it put up a raunchy ad for their lingerie. The ad has been put up in Rundle Mall and it seems that not all people are welcoming the attention. The Honey Birdette lingerie store has put up 2 posters on the windows of its shop which features women wearing a new range of innerwear and the nipple of one of the models is visible. Some customers have agreed that posted advertisement could possibly offend some people. Other people said that they would wish to purchase such lingerie and put them on for their partners while other said that it would be inappropriate for small kids. The store manager of Honey Birdette however stated that the company had not gotten any complaints about the advertisement.