Honey Birdette was founded in 2006 by friends Eloise Monaghan and Janelle Barboza as the two women sought to fill a niche in the Australian market. BB Capital later became an investor in the company. The retailer has grown quickly as patrons seek their high-end products. The company currently has fifty-five stores in Australia. Honey Birdette specializes in beautifully crafted lingerie and adult products for the boudoir. Each store is beautifully designed with a focus on making their customers feel special.
Honey Birdette is professionally staffed by engaging sales staff known as “Our Honeys”. Known for their playful and theatrical sales style the Honeys entertain, guide and educate customers. Honey Birdette will give every guest a trademarked and unforgettable experience when they come for a visit to the store. The U.K. can look for ten new stores to open soon including outlets in Liverpool, Newcastle and Leeds. Honey Birdette projects over forty new stores to open across the country and are seeking new outlet opportunities throughout Europe.
