How EOS Turned Lip Balm Into A Fashion Accessory

When you think of lip balm you normally think of those little tubes that are near the checkout stand of your local pharmacy. They all look the same and they all pretty much do the same thing. They are utilitarian. You probably never give them a second thought if your lips are not chapped.

Well, all that has changed and it is thanks to an upstart company called Evolution Of Smooth (EOS).

The company is currently the second best-selling lip balm in the country, right behind Burt’s Bees. EOS lip balm has recently surpassed the stalwart, Chapstick to take the number two spot. The global lip care market is projected to be $2 billion by the year 2020. Currently, EOS currently sells over one million units per week and that number continues to grow as more and more celebrities embrace the brand.

EOS counts Kim Kardashian, Miley Cyrus, and Christina Aguilera as loyal customers. They have all been spotted pulling out the distinctive round pods of EOS lip balm from their handbags.

When EOS began, the decided to create a new lip balm from the ground up. They ditched the traditional tube casing in favor of a more fashionable (and functional) round shape. This made it easier for women to locate it in their purse and to apply. They also decided to use natural, organic ingredients. With bright colors and flavors like passion fruit, strawberry sorbet, and sweet mint the lip balm became an instant hit. EOS lip balm products are found on store shelves in places like Walgreens, Wal-Mart, Target and Racked.

With constant innovation, EOS is dominating the lip care market and they have done something that no other company has ever done; they have made lip balm sexy.

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