How Eucatex Surpassed the Brazilian Construction Supplies Market

Flavio Maluf was born and raised in a political and wealthy family. His father was a prominent politician and businessperson that had built his brand in the industry. Even though Maluf grew up in a wealthy family, he took no chances in building his career. He has since made his business empire over the years through hard work and business expertise. Flavio enrolled at Armando Alvares Foundation to pursue mechanical engineering. However, his interest in business made him shift goal posts and studied business on a full-time basis.

In 1987, Flavio Maluf made a debut to his career by joining the family business. He started working at Eucatex, a business started by his Salim, the great grand grandfather. The company that derived its name from eucalyptus tree opened its doors in 1940. Flavio’s father and uncle threw their weight behind the mill in the 1960s specializing in making furniture slabs and other construction products from eucalyptus.

Eucatex has since built its brand in the industry despite the high tax burdens associated with doing business in Brazil. The unmatched managerial tactics from Flavio Maluf as the company’s President is the primary factor leading to its success. He took over the company’s presidency in 1997. However, Maluf gives credit to Citicorp, the company that honed his skills before engaging himself in the family business. His expertise saw him assume the presidency of Grandfood Group that operates the subsidiaries like Golden Feeds and Premier Pets.

Working as a president of two prominent companies is not walk in the park. Flavio Maluf has managed to lead Eucatex to the level of international recognition. The company today owns branches in the Netherlands, Mexico, the United States of America, and the United Kingdom among other countries globally.

Among the momentous occasions that boosted the company’s global popularity includes the 2014 world cup and the Summer Olympics. The two competitions played a significant role because they took place in the stadium built by the company’s materials. Besides, Eucatex made a huge chunk of income from the project. Maluf leads the company in supporting numerous philanthropic activities to give back to the community.

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