How Jose Borghi is Transforming the Brazilian Advertising Industry

Jose Borghi has made a name for himself by being one of the most renowned advertising executives in Brazil. He has helped creation of numerous captivating ads. Mr. Borghi serves as the co-Chief Executive Officer of Mullen Lowe Brasil. He rose to prominence after creating Mammals Parmalat, an ad that featured kids dressed up like stuffed animals. Since then, his career has grown in leaps and bounds.

Borghi was born and brought up in Presidente Prudente on adforum.com. He studied at PUC Campinas from where he holds a degree in advertising. Despite the success that he has had in the industry, Jose embarked on his career accidentally. He developed an interest in advertising during his high school years. This is after he accompanied his sister to watch a performance at a theatre on noticias.terra.com.br. The star of the show was a presentation that featured commercial Vts. Watching the performance made young Jose to make up his mind about pursuing advertising as a career.

Before venturing out to form his own ad agency, Jose Borghi worked at Standard Ogilvy where he was a screen writer. He had further stints at FBB, Talent, DM9/DDB, and Leo Burnett. His interest helped him perform roles assigned to him in a judicial manner. Besides this, he was able to learn about what it takes to establish a successful advertising agency. The lessons that he learnt while working at the aforementioned firms, have helped redefine his career as an advertising executive at Mullen Lowe Brasil.

Entrepreneurial Success

Together with fellow advertising guru Erh Ray, Jose Borghi co-founded Brazilian advertising firm Borghi Lowe in 2006. Having worked in the industry for many years, he felt that he was ready to venture out, and set up his own agency. However, he was faced with a myriad of challenges. Key among them was lack of funding. No bank was ready to give them a loan to set up operations. However, they worked with the little resources that were available, and managed to turn the firm into one of the most successful Brazilian ad agencies.

Borghi Lowe recently joined forces with Mullen Group to form Mullen Lowe. This has catapulted both firms to greater success. Borghi’s stature in Brazil’s advertising industry has similarly grown. At the moment, he is Mullen Lowe’s co-CEO. The company’s client list includes major corporations such as Delta Airlines. Borghi intends to use his experience in the industry to help the firm stamp its authority on the global market. It has already established itself in several South American countries.

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