They say that if you want something done ask a woman and Lori Senecal is a woman doing things that matter and moving the world with her strong leadership skills. We are celebrating Lori for more than her position as a CEO of CP+B; we celebrate her because she yarns and fights for more despite being a very shy woman and mostly termed as an introvert. http://blogs.wsj.com/cmo/2015/03/09/cpb-names-senecal-global-ceo/
Lori Senecal who is mostly in black suits is indeed sensational, and one would want to pic her brain and get to know how she does what she does. The last eight years has seen her getting top jobs at top companies, at top two of MDC’s most prized shop she got appointed as a CEO and being able to run KBS successful got her an appointment to run CP+B ( Crispin Porter + Bogusky). That is not all she is doing, Senecal is being called upon during critical periods of transitions where not just a globalization strategy is a need but where creative darlings are needed for purposes of getting paths that are evolutionary for creating efficient future businesses.
Talk of women empowerment then you will find Senecal right in the middle says Huffington Post.com, together with Karen Kaiser VP of Domino’s Pizza are quietly working to ensure women careers in LA thrive by bringing marketing female executives together.
She is totally creative, competitive, a team player and focused on running an ad network that is global requires nothing less. She is also regarded as an innovator for launching a marketing unit TAG for young adults which became a led in Coke account globally and in a span of three years she was named the president of the New York Office.
Senecal admits she was raised in a very competitive environment where she hard to fight for a position being a fourth born in the family. She joined sports, and excelled to even being a couch in gymnastics. She studied business at Montreal’s McGill University and specialized in marketing. After school, she joined Vickers & Benson as an agent pushing her out of her comfort zone thus ended up developing social skills. This was a right push for her as she faced her fears right on the face and has since grown into a more confident woman.
View Lori Senecal’s bio on crunchbase.com.