José Auriemo Neto is the chief executive officer for the real-estate company called JHSF Participacoes. He has looked over numerous projects, and in charge of one of his most ambitious projects, Cidade Jardim or garden city. This projects brings in the big three of real-estate into one area. The Cidade Jardim is a mix of a living center, a shopping mall, and a work area all rolled into one area.
José Auriemo Neto took over JHSF from his father, one of the youngest executives to be at JHSF. When entering into the business, Neto wanted to focus on the incorporation aspect of real estate instead of construction. This led him to start on projects like malls, hotels, and other commercial buildings. After shifting the focus of his company in 1999 towards incorporation, JHSF revenue is now 91% from incorporation alone.
Some of the major projects that José Auriemo Neto has worked on include were the Metro Santa Cruz and Tucuruvi station shopping malls. He also worked on the project for the Paris building located in Vila Nova Conceição. He even has worked on project on an apartment complex in New York, located near Central Park.
He started at JHSF from the age of 17, working as an officeboy. At the age of 27, Neto was promoted to president of JHSF. From the beginning of his work day to the end, Neto interacts with each department in the company. José Auriemo Neto seems to take an active role in all his projects. He oversees the construction of projects to make sure things are moving safely, timely, and in a quality manner. He also likes to interact with the sales team, and help them close sales that are vital for the company. One of José Auriemo Neto’s motto is “This business is 10% inspiration and 90% sweating”.