Sweetgreen is becoming a favorite restaurant of so many people that are accustomed eating healthy food from a source where the ingredients are fresh. this is something that was created by Nathaniel Ru. It falls in line with a environment that many people may look at and think of a place like Panera Bread.
The reality, however, is that sweet green is a much healthier choice because people do not have the temptation of all of the baked goods like cinnamon rolls and oversized cookies. Nathaniel Ru wanted to create something where the menu would provide a host of healthy eating options that would keep people in line with low calorie meals that would fit inside of a diet plan.
Nathaniel really wants to create an environment where healthy food choices will be in abundance. He also wanted to create a safer restaurant environment, and he has started to do this with the concept of the cashless restaurant. Nathaniel has been up to a lot of different aspects of changing what has been known as the typical fast-food environment.
He wanted a casual environment where people could go and get healthy meals, but he still wanted this to be affordable. What he essentially done with these restaurants that are spaced out and California, Illinois and New York is create something that was trendy.
Nathaniel has created an environment where people have access to something that is healthier than a dollar food menu item, but it is still going to be within the range of the price for a super sized or extra value meal.
This is what he wanted people to be able to see. He wanted consumers to realize that eating healthy was not as expensive as they may have assumed in the past. He wanted people to feel that they had options for eating healthy without making excuses.
This is why the prices have remained low even though the quality of the food is obviously higher than many of these processed burgers and greasy fries from typical menus and fast food establishments.
Nathaniel Ru wanted to do something that was different by bringing people into an environment and introducing them to things like warm bowls where a combination of vegetables and meats were put together to create an entire new meal concept.
With these local account emails Nathaniel Ru is still proving that he can revolutionize fast food concepts.