The Exponential Growth of Honey Birdette

Honey Birdette is an Australian based boutique that specializes in all things lingerie. This sultry brand, founded by stealthy entrepreneur and Creative Director Eloise Monaghan, was founded in 2006 in the most populated metropolitan city of Australia Brisbane. It all started simply with a glass of champagne and a conversation between two close friends. Differing from other popular lingerie boutiques Honey Birdette offers a deeper and naughtier escape into the bedroom. Behind their “Glossy Black Doors” lies a sexy and playful look into the Pleasure Parlour. Here you will find not only lingerie for every occasion but also a healthy variety of candles, cuffs, collars, harnesses among a range other playful toys. All served with a glass of champagne of course.
In the last 12 months, however, the sultry brand has increased their United States online sales by a whopping 374 percent. In lieu of the recent commendable success, Honey Birdette has disclosed their new goal to expand their United Kingdom retail portfolio from a mere 3 stores to an impressive 40 in just the next year alone! This new direction is also leading the brand to completely rejuvenate its platform by enhancing the consumer experience by producing faster delivery, easier returns and an even larger product range for its US consumers. Honey Birdette has already set eyes on US retail openings and has already revealed the 10 more stores set up for grand openings in the UK. These stores include the selected cities of Leeds, Newcastle, Liverpool, and Westfield Stratford.

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