At 40-years-of-age, Duda Melzer is still relatively young but already knows a whole lot about business culture. He has learned it through experience and research in business leadership. He has been CEO of the 56-year old RBS Group since July of last year. One thing that he has found is imperative to having a successful business is obviously having a passion for business itself, but also having a passion for people. He strongly believes that this kind of passion must be widespread in a company if it is to be successful at all. And the more passion, the more success.
Guided with this great passion, those who work in and manage the company strive for excellence in everything they do. He is actively sought after as a public speaker to communicate to younger leaders what he has learned about business. He insists that passion is not only needed for a successful business; it is needed for success in any area of life. But Melzer also believes that almost equally as important—maybe equally—is planning. Melzer also highly values the knowledge and wisdom of those who are older and more experienced in business than he is.
Melzer’s has a leadership vision of extending the scope of his company. With the help of cyberspace, it is already making huge international advances. He also recognizes that it is crucial to stay abreast of the current technological advances. Under his leadership The RBS Group is doing very well with its 6,500 Brazilian employees. It is so huge that it is the largest media company in Brazil. Melzer also has a wife and three children. He admits that he is not able to spend as much time with family as he would like, being involved with business-related matters most of the time.
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