The woman behind the success of JayZ’s Roc Nation

JayZ is one of the most famous rap musicians in the industry. However, he has risen to his position of power mainly because in addition to his rapping and musical skills, he is also a great entrepreneur. He says that one of the things h realized when he got to the business was that there weren’t many people willing to offer a chance to an up and coming talented person and in the process; a lot of talent goes to waste. The idea behind Roc Nation was to bridge this gap and now, a decade after the company was started, it is safe to say that it has been very successful in its mandate.  Check pagesix.com for additional article.

The success of Roc nation couldn’t have been possible without the assistance of Dez Perez. She has taken part in all the main strategic moves by the company. Today, the company manages some of the Musical icons such as Rihanna, Big Sean, Santigold and Shakira among others. The company now handles businesses such as booking concert, taking the music of rising stars to the listeners, and selling the music records on behalf of the stars. It is their determination that changed little known names such as Robyn Fenty into the phenomenon that is Rihanna currently.  Refer to igstars.com for related news.

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Desiree Perez has been with the company since it was started. She has been the CEO for the past nine years and has been the force behind most of the success. One of the latest deals that the company has made possible is the introduction of tidal. The quality that made JAZ pick Dez for the job is the fact that she is a very tough negotiator. She has been providing creative direction to the company for long and was recently brought on board the management of Roc Nation Sports. She is a very phenomenal woman.  More to read on prettymanprettyman.com.

For updates on Dez recent timeline activities, hit on https://www.crunchbase.com/person/desiree-perez#/entity

 

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